
(I shall provide links below as it is bad quality)
I thought it was clever how the subjects used on the posters vary to adhire to many different types of people, especially those who might not have previously considered going to the Tate because it seemed boring, once I realsied the ad was for a museum that i have a) been to and b) not enjoyed in the past, I didn't stop reading because the copy was fun to read. It made me think back to projects where we have been asked to produce a piece of work without using imagary and I have been baffled at how we are meant to achieve this. As the Tate is a gallery my first guess at what they would use on an advertisment would be a picture but this set of adverts just goes to show it is not necessary and could possibly sometimes work for the better.
It shows that in the right situations you do not have to use beautiful photogrpahy or interesting typography, an idea will suffice you just have to find the right avenue to steer it in.
http://www.scaryideas.com/content/454/
http://www.tate.org.uk/britain/yourcollection/
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